With many types of word and photo processing programs available to busy real estate agents, what are the qualities that make some better than others? Today’s agents need the ability to produce high quality, picture incorporated marketing flyers to keep up with what is a rapidly changing housing environment. In an industry dominated by desperate sellers, home builders with surplus inventory, and banks which have a growing number of foreclosures, real estate agents who have the ability to sell and are equipped with the proper tools to sell are in very high demand. The housing market we all know is very challenged with a record number of over-built single-family homes covering the U.S.
The opportunity for sales agents to earn big commissions is as good as it’s been in a long while. You may say that there’s too much competition in the industry, and while perhaps true, the better agents not only have a wide variety of inventory selections to market, but they also have a large array of potential clients to represent. Today’s real estate agent has the luxury to pick and choose from quite a number of potential listings. They can take as many or as few listings based on how many hours that they want to commit to. Good tools are a necessity in maximizing the efficiency of time allotted to an agent’s busy schedule.
The most basic of tools, aside from a “for sale” sign in the front yard, is a well-written, quality produced marketing flyer displaying the best photography and copy layout. While anyone can put a generic 18″ x 24″ for sale sign in a front yard, the next requirement for collateral material is a great looking sales flyer. An agent can use a traditional word and photo processing program or a specifically, industry-designed program written by a real estate agent, for a real estate agent. A program offering good templates which are user-friendly and have the flexibility to quickly update the format is just what the doctor ordered for a rapidly changing home sales market. For the constantly on-the-go professional, software that allows the user to burn-to-disc and use multiple computers is also a necessity.
After all, a well thought-out and produced marketing flyer can be the difference between making a sale or not making a sale and selling a home at 75% of asking price versus 105% percent of asking price. Arm yourself with the best possible tools to make you efficient and successful.